Timeline |
W.O. Wells establishes The Wells Glove Company in Aberdeen, SD. The company’s initial product was buggy whips, as well as gloves.
W.O. Wells asks friend, Maurice Lamont, to join him as a partner in his glove company. The company’s name is changed to Wells Lamont Corporation.
W.O. Wells decides to develop a leather-palm glove with the brand name White Mule® after seeing a herd of rare, white mules.
Seven factories are opened in this time frame to handle the growing need for Wells Lamont gloves. The Wells Lamont office is relocated from Minneapolis to Chicago.
Wells Lamont is the first to introduce gloves specifically for garden use with the introduction of Handy Ann garden gloves.
Wells Lamont introduces the “Hole in the Head” ticket. Gloves can now dangle from prongs extending from point-of-sale racks.
Wearpower® blended canvas and Jersey gloves for longer wear are first introduced by Wells Lamont.
Paul Harvey advertised Wells Lamont and the catch-phrase “Stubborn about quality". Other Wells Lamont spokespeople include Ronald Reagan and James Earl Jones.
Wells Lamont introduces Grips® patented precurved leather gloves; still recognized by consumers today.
Wells Lamont is first to introduce Work Gloves for Women, designed specifically for women's hands.
MechPro™ affordable, dependable mechanic's gloves of synthetic leather arrive. Within three years they become a major product category.
Berkshire Hathaway purchases 60% of Marmon Holdings and thereby Wells Lamont. Over the next four years Berkshire Hathaway will acquire the remaining shares of Marmon.
Wells Lamont launches Blister Armor™ featuring Liquicell® blister-free technology, a new technology that greatly reduces blisters and next day soreness.